Blue Moove, North Carolina CowParade 2012
Our health is so important! I especially realize that having spent some of yesterday in the ER for my boyfriend.
Artist
BlueCross BlueShield of NC Creative Team
Sponsor
BlueCross BlueShield of North Carolina
Artist Description of Cow
The Creative Team at BlueCross BlueShield of North Carolina aimed to create a cow that would reflect the company’s mission of improving the healthcare system in the state.
Rather than speaking directly to the challenges we face, they opted for an abstract design with an uplifting message. The cow’s colors hint at the company’s identity without distracting from the words that describe its vision for the healthcare system in North Carolina.
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